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The Official Site of the South Bend Cubs South Bend Cubs

Swoop and Stu's Reading Club is a fun, incentive-based reading program that gives students the chance to earn weekly prizes through the South Bend Cubs. The program kicks off on March 1 in accordance with National Reading Month and will last throughout the month.

Each goal corresponds with a base on a baseball diamond. Students will be rewarded with prizes from the South Bend Cubs and local businesses for each goal completed. After students complete all four bases, they will receive a complimentary ticket to a South Bend Cubs home game, valid for your school's Reading Club Night. In 2022, over 24,000 students participated in the program.


  • Increase literacy in area schools.
  • Teachers have the flexibility to design the program to meet their students' needs.
  • Students are provided with incentive prizes as added encouragement.
  • A FREE South Bend Cubs game ticket is awarded to each teacher as well as to all students who meet their reading goals

The timeline for the 2023 program is as follows:

  • February 22 - Packets delivered to schools (the week of February 22)
  • March 1 through 7 - Week One
  • March 8 through 14 - Week Two
  • March 15 through 21 - Week Three
  • March 22 through 28 - Week Four

Schools interested in participating can register by clicking the link below. Anyone with questions can contact Reading Club Coordinator Kyle Vincent by emailing [email protected].